There will always be a contingent that will pay whatever for the “magic” of being on property. But Disney sooner or later will realize they can’t continue stacking fees with increasing prices and still compete With the many amazing resorts that offer more amenities for far less. I don’t get the “I don’t drive on vacation” stance either- do they never go anywhere other than Disney? It’s not as horrible as some want to make it out to be driving to a 1200 sf villa with amazing pools, separate bedrooms, full kitchen (full fridge is nice for beverages and snacks even if you do nothing else in kitchen), no resort or parking fees and far less hectic and crowded than Disney properties- and far far cheaper. Far makes up cost of a rental car. More money for special experiences like fireworks cruise etc. I think this virus may have opened up some people’s eyes to other possibilities as well. Heck we are doing a “road trip” vacation in a couple weeks to South Dakota.
TLDR: Disney keeps charging when other resorts in surrounding area offer for free or at least a loyalty program will see Disney having to cut back even more until you actually get a CEO who cares about the BRAND Disney USED to be, and realizes that brand and reputation is slowly being boiled away