For the coupons that I have from the Entertainment book, it says that the coupon price is not reflected until you actually pick up the vehicle. I just reserved online the other day using BCD# x443030 (entertainment discount), then after I hit "reserve it" or something like that, I believe there is an area to enter the CPN#, but like I said, that amount does not come off yet (not in your price quote), but will be removed once you actually pick up the vehicle. Hope that makes sense.