Amen, it's nothing special IMO.
Reflecting on it I think my major hang up is that it feels like a commercial (for California). The other is that it cuts abruptly from scene to scene. Make some smooth "hidden" transitions, drop California only destinations and put some spectacular scenery flybys like the Grand Canyon or the pyramids. Also put different random flight plans in to increase re re-ridability.
Think it would improve this ride 100%.
It's a very pleasant ride, but even though I had a fastpass on the one time that I rode it (3 or 4 years ago) it was by far the longest wait I have ever had in EPCOT for any ride, and it was by far the worst queue I have ever seen (reminiscent of the back corridors of a mall where the bathrooms and offices are located). The location is also bad, out on a fringe of the park between 2 totally unrelated pavilions.
I agree about cutting from scene to scene. When I saw this attraction I wondered why they didn't try harder to disguise the cuts more, by flying in and out of clouds or something. Maybe the CG technology wasn't available back in the day, but nowadays they could CG the entire movie if they wanted to.
Also, I really don't get why they show what is basically the same IMAX movie ... year ... after year ... after year. It doesn't look like it was all that expensive to film. About 5 minutes of 70mm IMAX film made from a helicopter, and 5 seconds of a CG golfball. Why wouldn't they go out and film a new one, say, every year or every 2 years at the very longest? They could move the different films around between parks, even bring them back to the same park every once in a while. Every IMAX theatre changes its movies regularly, why not Soarin? There is new digital technology now (see the Blue Planet nature documentaries) where they do tracking and flying shots that are un-freaking-believable. Maybe the HD format doesn't match up well with the projector/screen combo at Soarin, but they should at least take this kind of film as a source of ideas and energy to improve on their little movie about California.
As for Spiderman ... it didn't do much for me (the 3D and the motion made me rather nauseous) but I can appreciate why so many people consider this to be a stupendous ride, above and beyond practically any 3D attraction at WDW. And HP from what many people are saying is a big step above and beyond Spiderman. I don't think that WDW should try to emulate the scariness/thrill/whiplash effects of the best rides at Universal (Hulk, Ripsaw, HP, Spiderman, Mummy, Rip Ride Rockit ...) but within their chosen niche, they seem to have stagnated for the last several years. Ever since Expedition Everest, IMHO. The Fantasyland expansion looks very promising, but I think they should be announcing and working on a few more new rides in the other parks as well, and try to regain their spot at the leading edge.