The DLR Avatar attraction will be more like the Shanghai version of Pirates:
The reason I was hedging on that - they keep using the word "experience" - and the original use of that word carried the implication that it wasn't going to be a full-fledged thing. Probably a little bit of wariness on my part, too, that they kept re-announcing what the E-ticket Avengers Campus ride would be - I keep waiting for them to dial it down somehow. Hopefully, they'll go all-in on it.
Good points. But even if Disney hadn’t scaled back SWGE, I don’t think it’d be much more successful. IMP, Disney overestimated the appeal of a large, Star Wars dedicated land among a traditional Disney fan base… and Star Wars (but not Disney) fans aren’t going to pay a couple hundred bucks to get into the parks to see it.
Personally, I’ve never watched any of the Star Wars movies (people call me a liar when I tell them this) but know the basic plot for some of the films since they’re so embedded in pop culture. But even I’m stunned at how little foot traffic SWGE gets, especially in the evenings. Probably doesn’t help that ROTR closes early. A Frozen-themed land would’ve been oodles more successful.
The biggest mistake Disney made was that they thought they could re-invent Star Wars - ignore basically all of the existing lore and story - and went all-in on that decision. By the time they realized the mistake, they were well into construction. (ROTR is a masterpiece, but it's a masterpiece based on films that people don't care about.) It was essentially a Frozen land that didn't have Anna and Elsa in it at all.
I always applauded the big swing of creating a land where people could "live" Star Wars, but there's just nothing to do, especially with how large it is. Ride the two rides, do a little shopping, grab some food - you're basically done. The cantina is too small and too loud, Savi's is too expensive for most people - there needed to be meet and greets and something in the range of what carnival games would provide.
The foot traffic issue is a lot of a Rivers of America problem, too - there's no reason to go to the ROTR side unless you're riding ROTR. It's kind of like ToonTown - once you've done it, there's no reason to go back.
I still wish Disney would recognize the two sides of Star Wars. There's the serious side (read: GE), but there's also the fan side - the fun stuff, the humor, the bevy of artwork, etc. For example, I loved Donald Duck as Darth Maul. I keep wondering if they might have contractually ceded that side to Celebration - but the Star Wars Weekends they did at DHS in the early 10s were so much fun - and there was so much stuff. The food was great, the merch was great, the art was great - the Stormtrooper comedy show was great. (It was fun watching people meet Goofy dressed as Darth Vader.)
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