Yup, they want to entice bookings without offering discounts. They are waiting to see what resorts/rooms/dates have sold well, and which ones have not and will need to be discounted.
What we are seeing for agency exclusives for 2020 is very telling. Only one resort, only specific dates in January, February, November and December (non-holiday). It's going to be very specific dates, resorts, and room types that have fewer bookings the ones that will be discounted. They'll wait to see if they can fill them at rack rate.