Heck I remember when it was $25 when it first came out in the early 90s!!! (it was Disney Dining Experience back then)-1 or 2 meals and it was paid for!!
And now...For large families that go for several days at a time a few times a year it's still a good deal, but for us, it's usually only dd and I (and she orders kid's meals 1/2 the time!) and we go every month but just for 1 or 2 days. Just about broke even last year as well...and we eat 3 meals a day!