I fly Alaska Airlines twice a week to and from PDX and LAX. Alaska is working hard to keep it's Seattle passengers, hence the $81 airfares to SoCal, the double miles promotion, the upgraded first class offerings etc etc. Those of us in Portland get nothing :-(, but it's because VA or JetBlue haven't picked us up yet.
I do love Alaska's customer service, I have flown many different airlines and really am treated best on Alaska and I don't believe it's because I'm MVP Gold, even before making this status I still feel the customer service was important. I've not flown VA or JetBlue but of course will try them if they come to Portland.
Also, as many of you know - LAX is busy and the luggage can take a considerable amount of time to get to baggage claim, plus the parking at Seattle could be a deterant to flying in LAX and choosing SNA instead even at the higher cost.[/QUOTE
That makes sense about the fare from Seattle being so low due to the new competition from Jet Blue and Virgin now. We always fly Alaska due to the great customer service and of course to add to my frequent flyer miles.

We also always fly into LAX because they offer so many flights per day and we can schedule a real early flight down and a real late flight back and get maximum time at DLR. We aren't going again until Dec. but I sure wish I could take advantage of the $81 flights now.