I just notice they haven't increased the price of their prints yet. This still seems like a pretty cheap price considering you can get them on any paper they have... also if you want to lock in the price for photos you have not yet taken you can buy pre-paid photos at the same 99 cents a sheet.. only deal is you have to buy pre-paid photos 25 at a time and only in same batches (25 metalic or 25 luster... you can't do 5 of one and 20 of another).