We're longtime members as well. They offer a whole lot more than just road service. We use them for tons of things - like insurances of all kinds (including
trip insurance, even for a cruise), extended car warranties, trip planning, hotel discounts, auto and other loans, discounts at stores, restaurants and on services, etc. They have enormous buying power so they can get great discounts from the best companies for their members. (Check website to see discounts.)
They also treat their members well. Earlier this year I had to call for road service for a mishap on the road. When I called I found out our membership had "expired" since I'd apparently forgotten to pay the bill.

I thought they'd say "tough luck", but instead, they treated me as nicely as ever, as if nothing had changed, and quickly renewed my membership over the phone so as to get road service underway. All on a holiday weekend. Just one of the many ways I've had great service.
Another time the AAA loan rep doing my car loan picked up on a numbers discrepency with the car dealership, who appeared to be trying to pull a fast one. I called the owner of the dealership who was BS at his sales and financial people (calling it an "honest mistake"

) but to "make up" for it he took another $1500 off the price of my car. I most likely would have picked up on it myself but the loan officer noticed it first and proactively notified me so I could deal with it from a better vantage point rather than when I was signing papers at the dealership, etc, and I'm sure they wouldn't have given me much more than a quick, forced apology at that point if it happened that way. So it was nice having AAA in my corner.
And speaking of auto loans, they generally have excellent/very competitive rates as they go with whichever institution is lowest at that time. You can apply over the phone and have an answer within 24 hours or less (usually by the afternoon if you call in the morning). Having your own financing all set gives you an advantage at the dealership, ie one less thing to haggle about. On a couple of occasions I've actually found dealerships to be "surprised" at rates so low and I've even had them "beat" those rates so as to keep the financing portion of the deal in house. And I've also had them say they were unable to beat those rates, as in last time, so as a buyer you feel like you're less at someone else's mercy than if they're "doing you a favor" financing you car for you.
AAA is one of the few companies today I feel really great about.
