A second location of Gideon's Bakehouse may be coming to Disney Springs

I am curious as to what is being planned... an expansion... or a new venture. Considering how high the demand is in Disney Springs I can see some sort of expansion being planned.

Gideons has been a great study of a tiny niche business taking off. Their East End location was/is a great starter location to build a brand and they are a perfect fit for Disney Springs.

We love going there, my gothy kids love the atmosphere and the art. Nevermind of course the cookies and cakes.
 
They don't need another location in Disney Springs. They should work on opening locations inside the parks.
 

I think Gideon’s works because of the instagram effect and the hype of the long line. One of the bars I used to work at artificially created a line that would wrap around the corner and people would flock over and stand in it to see what was so good. As a consumer, if Gideon’s did mobile ordering I would get a cookie and a cold brew every time I was at DS, but I don’t like them nearly enough to wait in even a 5 minute line for them. I wonder what a second location or mobile ordering would do to that psychological effect of seeing a line wrapped around the corner though. What is their main location like?
 


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