Okay Disney, this is what I posted on my facebook about your promotion:
Disney, your 'big announcement' was super lame. I think you need everyday, normal disney fans on whatever think tank you use to come up with your promotions. Obviously, you are very far removed from the normal, every day vacationer, not to mention a true disney vacationer. Having a park open for 24 hours for one day out of the year.. and that one day is over in a couple of months? How much money did you spend on a big promotion that is over in the first quarter? And for most people who vacation at disney routinely, we would never ever do 24 hours in park.. nope, we go in the mornings when crowds are low, then we go back to the room, rest, spend time at the pool, go to eat and go to down town disney. Then we go back to the park in the evening to finish up our day. We have a system and it works.
OH, and disney people.. did it ever occur to you even if you fill up your park and people party like crazy for 24 hours, the next day those thousands of people are going to be sleeping.. they are going to take off that next day as their rest day and they will not be in the parks SPENDING MONEY?? Hello, are you listening?? Surely to God someone on your committee realizes this stuff?????? You would have made tons more money if you had added one park day to everyone's ticket. Once you buy your 5 day ticket, it only costs a few dollars to add a day. If you had went ahead and given them that day free, odds are they would have extended their vacation by a day. That would have meant more revenue for you because they would have had to pay for their hotel room, food, and those impulse last minute got to have it purchases.