Okay, but you can't tell me that couples who have 300 or 500 or 700 people at their weddings personally know and love each person attending. I doubt they could even identify all of them. This is still a from of making a "private covenant" a public spectacle. The couple wants to be the center of attention, show off wealth, get gifts, and then they expect everyone to remember their special day and go on at length about how it was "the best wedding ever!"