Hi Read your title 'Cheeserolling' and knew exactly what it was all about!!!!! Cheeserolling has been going on in Gloucestershire in the UK for nearly 200 years - it is a tradition known to all the locals and is exactly the same as you saw. There is a large hill - Coopers Hill - which is much steeper than the one you saw and they roll a huge Double Gloucester cheese down it and everyone chases it. They also have a race up the hill for the children. I remember going there every year as a child, although my parents would never let me take part, there were always broken arms and legs by the participants. There is also the 'Cheese MC', dressed in white, with a hat with ribbons on - exactly as in your photo, who sets the cheeses off down the hill. Here is a link http://www.cheese-rolling.co.uk/index1.htm As you can see, there was a bit of controversy this year, as the local authorities wanted to ban it on health and safety grounds, needless to say, the locals went ahead and a good, if wet day was had by all. Cheeserolling - honestly - all normal to us Brits!!!