I'm reading the TP/JB2 thread with interest after taking my two kids to see TP at the weekend. Sitting there watching the awe on my 4yo boy's face (big pirate fan), I wondered why this film had tanked so badly. It occurred to me, if this movie had been released in the early 80's, it would have been hailed as a marvel, and would probably have performed amazingly. Is the action-adventurer genre as done by Disney in TP and Atlantis failing because it's target audience now expect so much more? Compare your average 9 yo from 15 years ago with your 9 yo of today. Have they lost the wonder? Have we progressed so far in terms of entertainment (video, computer games, computer animated shows) that they cannot enjoy the simplistic anymore?