I do understand some of your concerns such as difficulty getting ADR's, lower quality of food in restaurants, and having to choose alternate restaurants because the ones you want are booked. However, for some families, like mine, Disney is offering us the chance to eat at nice restaurants without having a major food budget. We didn't choose to got oDisney because of free dining. We were already going, but we were going to stay off site, eat out of the park for most meals and scrimp and save for a couple of character dining experiences for our daughter. Yes, we are paying about $30.00 more a night on site than we were off site, but that difference doesn't come close to what it would cost to eat at the seven restaurants and CS places that we now have ADR's for. No, food isn't really what Disney is about, but for some families, free dining will make the difference in a trip where worrying about food costs causes strain during the vacation, and a trip where we can actually sit down and relax while eating. Thanks Disney!