This thread will be kind of like "A List for Claire", but not exactly. In business school, you learn about a tool called a SWOT Analysis, where you analyze the company by looking at its Strengths, Weaknesses, Opportunities, and Threats. I would not be at all surprised if Ms. Bilby is already in the process of doing this. So, let's help her out...let us, the educated DVC member help Claire in creating her SWOT Analysis. I'll start with a short list. (These are in no particular order.) PLEASE add yours. Strengths Disney reputation for quality Deep Pockets Large Land Ownership in Desirable Location Weaknesses Orlando Timeshare Market is near saturation DVC has most timeshares in one location Growing dis-satisfaction among customer base Opportunities Build more on owned land Build in new locations Make alliances with other timeshares, hotels, etc. Make strategic acquisitions and partnerships that make sense. Threats Competition from resellers Competition from other timeshares, hotels, etc. Credit Crunch Economic uncertainty If this is a successful thread...I will periodically put these together. The next (fun) step is to create a strategy for the company that comes from the results of the SWOT Analysis. Its totally cool to discuss whether an item belongs on the list, so let's go! This will be fun!!