Absolutely no reason why Disney couldn't have just made the soda free. Guests are spending $$$ on accommodations and food. It probably wouldn't have any impact on the bottom line. Disney is going that way, to a limited extent, by giving free mugs to
DDP guests.
I can't remember a trip where I didn't see significant number of guests grabbing free soda.
Time between fills. A way to ensure the deal isn't one mug per family. Why not consider overriding that if everyone person on your reservation bought a mug or is was given a mug via the DDP?
I don't agree with some of the PP. I think this is a good policy. Maybe have a CM available to override if they can see a guest finished the drink before leaving the area.
My opinion of the DDP on the other hand... JMO but the plan is now a "food plan" and not a dining plan.
I have been giving this a great deal of thought. I have no issues with any company making money, but for some reason, this policy is rubbing me the wrong way. Like you, noticed many of the frequent flyer soda nabbers. A few, yes, but not many. It also agree that resort guests could be offered soft beverages and coffee, and instead of WDW losing money, they would generate more profit in the long run. I live in CT, so I have a pretty good idea of how penny wise and dollar foolish works. It is my opinion that if people feel that they are getting a good value, they do not complain about the price. If those people feel like they are getting nickled and dimed at every turn, that good will goes up in smoke.
I have no idea how much that chip is going to cost, but I do not that if getting a beverage is going to be irritating, I'll pass. My family buys that silly cup every trip, we like it. We also have purchased the DDP, so for teh most part, all of our beverages were paid for before that mug. It was just a convenience for water and coffee. Just as it will take our fearless leaders in CT to figure out that those increased taxes have a reverse effect on revenue, I bet that the numbers crunchers at Disney will determine that the mug lost more than it made.
I also believe that the conveniences that Disney has rolled out in order to allow guests to feel as though they are in the middle of an all inclusive vacation are beginning to lose so much value that even that lovely all inclusive, never open your wallet for food, soft beverage, or snack convenience is losing it's shine.
I always purchased the DDP, and for years it was not only a convenience, it was a good value for my family. Then it was a convenience with some value. This last time, it was a wash in that it was free, and that sale was a better value than a room discount for my family. If I had purchased it, I would have had buyers remorse. AS you suggested, the DDP was no longer a dining plan, it was a prepurchased gift card with restrictions.
Now buyers remorse on one purchase, Disney can handle. But once you factor in all you can refill mugs that really are not all you can drink, DDP that guests do not break even on, and resort and park prices that are quite high, Disney may find that their money saving steps are really leaving a sour taste for many guests whose primary vacation destination is WDW.
I also realize that for the most part, Disney does not seem to place a high value of return customers, and I think that the decisions they are making are with that in mind. They are shooting for those once in a lifetime, break the bank and never look back guests. Which is why they may not care that they are charging a lot of money to keep a few soda snitchers from snagging an extra coke.