My 2 cents for whatever it is (or isn't!) worth, but I disagree.
I saw Frozen in a preview -- hadn't paid attention to ANYTHING about it, and our whole family loves it.
Re: Episode VII, when the "old guard" like Mayhew sing Abrams' praises, when I see the "real" sets, when I see the bits in the trailers, there's nothing that gives me pause. Unlike Ep I-III.
Any company that would NOT hype a SW film with the vets in it (Ford et al) would essentially be guilty of malpractice, I think! Whether the movie is good, great, or INCREDIBLE, I think ANY studio would hype the heck out of it. And even if it was mediocre, there is no way that Disney is sunk. They're way bigger than that.
My 2 (or 5?) cents.
ETA: I should add... what the heck do I know?! Maybe it's all just wishful thinking on my part! LOL! Fingers crossed...