My husband loves Nixon! I myself have 2 of their watches, and they are nice, but I didn't pay more than $175 for either of them.
My husband has 4 and would love more, but I have drawn the line and said no more for a while! His first one is over 7 years old and it's still in great condition. He had an issue with one of his bands and emailed Nixon about it. They let him send the watch in and they replaced it with a newer, updated band at no charge. I don't know what constitutes a watch being worth the price, but from what we have experienced, they are good quality watches. I must admit, that Nixon is pretty on top of it and starts watch trends often. They do have some really cool ones!
Hope that helps some.