Listening to the segment about MyMagic+, more and more I find myself asking how on Earth this wristband system could have the payoff Disney is looking for. If it cost a billion dollars to make, that's the equivalent of AK or a cruise ship, something Pete pointed out on the show. I just don't get it though. How could this lead to profits that would equate that of a theme park or cruise? I know that it makes purchases easier, but does Disney really think that will lead to the large amount needed to make up for the money spent on this program? More time in the parks I can see too, but again how will that cover the costs? A billion dollars is a lot of money and this is just not adding up for me. What do you think? My mind is blown here.