I got it at Walmart. The brand is DayOne. It also comes in Black. I paid $25.00 for it up here in Canada. It was really easy to put together, all I had to do was change the paper size to "half" and away I went. With the help of some internet clipart and some awesome designs from the Creative DISigns forum I was in business. PS. Your comments really cracked me up!! I can't wait to show the family that there IS some appreciation for organization in the world!