We had two families - four adults, three kids. And I think we negotiated a rate of $100 for a van for the day. The van drove us to the beach at Las Caletas, we hung out there - in front of a beach front restaurant where they had chairs/loungers/umbrellas. We ate their food and had drinks and they took chair of us (separate bill from the taxi). From there we could swim/snorkel/play in the sand. When we were finished the taxi/van was waiting for us and took us into PV shopping district - we looked around for about 1 hour and then he took us to the waterfront/boardwalk/shopping area and looked around there. He then returned us to the ship.