Merchandise discount down to 10% for Premuim AP

Discussion in 'Theme Parks Attractions and Strategies' started by wedance6, Jan 8, 2013.

  1. wedance6

    wedance6 Mouseketeer

    Joined:
    Feb 3, 2007
    Messages:
    242
    Really? I mean Disney are you that poor that you need to charge us Premium passholders 10%more now on what we buy? For those of you wondering the merchandise discount dropped to 10% instead of 20% in the new year.
    Well now I will buy less. :badpc:
     
  2. Avatar

    Google AdSense Guest Advertisement


    to hide this advert.
  3. texasteacher35

    texasteacher35 DIS Veteran

    Joined:
    Jul 28, 2007
    Messages:
    1,965
    I am so mad about this...ridiculous! I have the premier passport and just purchased the dang thing in December. I already email Disney about this and I am writing a letter. I just forked out a TON of money and the deciding factor was the merchandise discount. I could have stuck with my NORMAL AP and just paid for the DL tix...the price was a wash...the only reason I decided to do the Premier Passport was the added discount! Ugghhhhhh
     
  4. texasteacher35

    texasteacher35 DIS Veteran

    Joined:
    Jul 28, 2007
    Messages:
    1,965
    They get thousands of my $$ each year in JUST MERCHANDISE! So I feel completely slapped in the face.
     
  5. LaurenT

    LaurenT DIS Veteran

    Joined:
    May 27, 2009
    Messages:
    7,304
    The next sentence after the one where they tell you that it's 10% for 2013 is this:
    "Please note that from time to time we evaluate our discounts and offers for Passholders and make adjustments so continue to check out Disneyworld.com/Passholder throughout the year for all the latest offers."
    I have a feeling that if there is enough blowback they will reinstate the 20% for Premiere....
     
  6. Kona65

    Kona65 Taking it slow and easy!

    Joined:
    Apr 4, 2011
    Messages:
    927
    I see no problem with this. Disney's job is to make a profit, if this helps more power to them...TDBIASWS.:thumbsup2
     
  7. KapBoy77

    KapBoy77 Mouseketeer<br><a href="http://www.disboards.com/s

    Joined:
    Aug 27, 2012
    Messages:
    414
    Disney hardly has a problem making a profit. They sold me a banana for 2$!
     
  8. Missyrose

    Missyrose DIS Veteran

    Joined:
    Jan 18, 2009
    Messages:
    7,666
    I can almost guarantee they won't be reinstating the 20 percent discount. It's the same principle of rolling back some of the heavy resorts discounts. Between New Fantasyland and the new Next-Gen system they're about to roll out, Disney clearly believes people don't need extra "perks" to keep coming back.

    I'm with KapBoy on this one Kona, Disney doesn't need any assistance to make money. They basically print cash in their parks.
     
  9. MichiganDVC

    MichiganDVC Can barely see my Kool-aid bath with these Rose-co

    Joined:
    Sep 1, 2010
    Messages:
    1,089
    I, too, was disappointed to find this out. However, as a DVC member, I just bought my very first AP at all...a Premium AP for $399. So, I'd bet that they are discounting APs, but taking away from the benefits. Not sure what I'd rather, as I am new to the AP game. Time will tell.
     
  10. bytheblood

    bytheblood Guest

    Joined:
    Feb 21, 2004
    Messages:
    17,344
    I also find this ridiculous. I will no longer purchase a Premium AP and the amount of merchandise I buy will change significantly now. Disney makes a ton of money from my family each year, not including our DVC payments, so I am more than 100% certain that Disney is making PLENTY of profit!!!


    And I did write them as well. Because of the 20% discount, we spent over $2000 in merchandise in December..... this is something we never do....but because of the discount, I could allow myself to purchase all of that over-priced stuff.
     
  11. mlittig

    mlittig DIS Veteran

    Joined:
    Apr 22, 2009
    Messages:
    5,384
    I see no incentive to get the Premium Annual Pass now :headache:
     
  12. alecshawn

    alecshawn WDW Fanatic

    Joined:
    Dec 25, 2012
    Messages:
    215
    Yep...i mean 10% is better than 5%...
     
  13. Suellen

    Suellen DIS Veteran

    Joined:
    Nov 25, 2007
    Messages:
    5,235
    Well - I just don't see how it can matter - we AP holders don't spend ANY money ever in the parks. <--- according to some.

    Wonder if we also lost the places we get 20% off for food?
     
  14. bytheblood

    bytheblood Guest

    Joined:
    Feb 21, 2004
    Messages:
    17,344


    [​IMG]
     
  15. Disney_Princess83

    Disney_Princess83 DIS Veteran

    Joined:
    Feb 11, 2007
    Messages:
    5,856
    :thumbsup2 I've already written to Disney and complained about the discount being lowered. Will the regular AP end up being a 5% discount? :confused3

    We personally buy ALOT of merchandise each trip so this is a huge kick to us. We buy more expensive items (art,ornaments/figurines ect) rather than tshirts and mugs, so it is a substantial loss to us.
     
  16. kaligal

    kaligal DIS Veteran

    Joined:
    Sep 12, 2009
    Messages:
    7,015
    I am going to try very, very hard to buy nothing (other than the pass) from them for a year.

    It will be tough, but I am going to do my best.
     
  17. Kona65

    Kona65 Taking it slow and easy!

    Joined:
    Apr 4, 2011
    Messages:
    927
    Remember, no profit, no Disney. Profit is good. Don't confuse profit margin, with profit. TDBIASWS.:thumbsup2
     
  18. davedmaine

    davedmaine DIS Veteran

    Joined:
    Mar 30, 2011
    Messages:
    2,034
    Seriously? Do you think the New Fantasyland and the 'Next Gen system' will increase revenue? People are going to say, "Hey, let's take a trip to Disney to check out that new system?" Not a chance.
    And Disney is far from printing cash in their parks. Do a Google News search on Google and you'll see articles about the financial straits it's in .. layoffs, etc.
     
  19. Disney_Princess83

    Disney_Princess83 DIS Veteran

    Joined:
    Feb 11, 2007
    Messages:
    5,856
    Sorry but Disney isn't in too much financial straits, since they just paid 4 billion for the Star Wars Franchise :lmao:

    Disney won't do anything that isn't going to increase sales, it's not a charity, it's a business. The new Gen will encourage more people to stay on site, more people to plan holidays 6+ months in advance, people to plan more sit down means which are more expensive then counter service. The New Fantasyland will increase some traffic flow but it will also increase merchandise sales now that they have the specific stores for each area.
     
  20. Missyrose

    Missyrose DIS Veteran

    Joined:
    Jan 18, 2009
    Messages:
    7,666
    The Disney studios are in financial straits, the parks still clear the second biggest profits within the company (behind ESPN). But don't believe me about Next-Gen generating revenue, here's a direct quote from the New York Times article:

     
  21. Disney_Princess83

    Disney_Princess83 DIS Veteran

    Joined:
    Feb 11, 2007
    Messages:
    5,856
    :thumbsup2 Great post!
     

Share This Page