Target does that a lot! I often see a tag hanging on an item but if you shop there enough or know the item you can tell it is regular price. As long as the price stated is the price you pay I don't view it as a scam. It happens..it's possibly a ploy to get business yes..but it's not like the actual price you pay is somehow deceptive or unclear. If you want to pay $40 then you pay $40..it doesn't really matter what the "original" price is.