Having worked corporate jobs for over 30 years, with my last real job as VP, I can certainly commiserate about the "heartless business machine". I'm sure Disney fits that model at some level, yet they are able to do things other corporations can't... foster imagination and creativity to create an experience that we will pay dearly for. And they are not afraid to spend money to keep the WDW facility in top shape (other corporations cut, cut, and cut some more). My son was in the College Program at WDW a few years ago, and Disney did a great job with the kids. The company even went over the top in providing fun things for them to do in their off-time. They realize that treating employees well is essential to having employees treat guests well, which is needed to provide the "magic" we crave. Other companies treat their employees terribly, and wonder why threats and intimidation don't work. There is a lot for other companies to learn from Disney. And they teach it at the Disney Institute. However, coming home from such a course and getting the ideas accepted in a traditional corporation would likely be difficult!