IKEA in Saudi Arabia: gender equality vs. cultural sensitivity

Discussion in 'Community Board' started by Pea-n-Me, Oct 2, 2012.

  1. Pea-n-Me

    Pea-n-Me DIS Veteran

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  3. RitaE

    RitaE DIS Veteran

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    Some cultural aspects don't deserve sensitivity
     
  4. luvmy3

    luvmy3 <font color=green>When I drink I find its easier t

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    I think if Ikea really wanted to make a statement about their values they wouldn't do business in Saudi Arabia at all.
     
  5. Pigeon

    Pigeon DIS Veteran

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    Yup. And I agree that if the company really is principled, they'll be willing to forego whatever sales are lost by the scandalous inclusion of fully dressed women in the catalog.
     
  6. Art 1

    Art 1 DIS Veteran

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    Nothing new. Maybe for Ikea but nothing new for western ads to be altered in magazines in KSA. Been going on for a long time.
     
  7. Magpie

    Magpie DIS Veteran

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    It's all foolishness. The woman is fully dressed, covered ankle to wrist, in a private bathroom with her husband and children. She's behaving in a completely appropriate manner, even for Saudi culture.

    The Saudis don't have a problem with images of women. They have a problem with images showing women's bare flesh (of which the IKEA's mom is showing none).

    Here's how the Saudis dealt with Katy Perry...

    [​IMG]

    IKEA, on the other hand, would have had an empty lawn chair in front of a white picket fence! :lmao:

    Here's a great article on it: http://observers.france24.com/conte...e-album-magazine-covers-censorship-marker-pen

    The IKEA catalogue was already well within Saudi guidelines. Someone over-reacted, possibly due to ignorance of Saudi law.
     
  8. Pea-n-Me

    Pea-n-Me DIS Veteran

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    Agree. They admit now that as a company, the erred.
     

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