All I can say is wow, have people forgotten how Disney has operated since opening day at Disneyland. Disney has had sponsors for shops since day one. That's all that's happened here. They have a sponsor for the bakery. Sure it will sell some Starbucks goods but the DCA model shows that it will sell lots of Disney products. As for theming, it's been announced that the shop will be appropriately themed to fit in to Main Street and the staff will wear period costume. There is an example basically across the street, Casey's Corner sponsored by Coke and everything there fits into Main Street. Relax folks, it's just about adding a sponsor and they've done that for ever.