Everyone understands that "free" dining isn't actually free, right? I say this not trying to sound mean, or snide, or any thing of the sort. I'm genuinely concerned and confused. I'm currently planning my first trip to Disney World and, as such, have read a lot of dining reviews here in order to determine our restaurant selection. We will NOT be on the dining plan, but again and again I see in these reviews, comments and even complaints that people would be mad/complain/do something, "if I'd paid for it." Or, "if I wasn't on free dining I would have said something" to the chef/staff/manager. Well, you DID pay for it. You paid rack rate for your room to get free dining and, while I see how in some circumstances (not mine), it could be a good deal for a family, it's in no way, "free." And it in no way costs Disney money, or they wouldn't be continually doing it (announcing it even a year in advance) and pushing it so hard. Clearly it's a very good deal for them, and very effective at driving people into their hotels and parks. This attitude seems so prevalent, at least from what I've seen here, it's hardly surprising that Disney has let quality slide dramatically (if reports here can be taken at face value). Why wouldn't they if no one complains? (Or only a very small number do.) The less they spend, the more they make. And if people don't complain/stop coming, it's a great deal for Disney. It's just simple math. Always makes me think of the line from "Miss Saigon" during the "Miss Saigon" contest "People don't care how much they pay, as long as it's free."