I really don't own enough of it to worry too much about price fluctuations. I thought the 120 price level it reached a couple of times in 2015 was really optimistic, but I don't have that big of an investment that it nudged me to sell at a high price. Conversely, the current price drop doesn't bother me much. I'm confident it will eventually recover. I expect the entire stock market to have a rough 2016, Disney included. If the price drops down into the 80's for awhile in the next couple of weeks, I might try to find some extra money to invest but there are several really solid companies that have "cheaper" stock right now that I'd also like to buy.