Disney Says Wristband Boosts Sales in Disney World Test

Discussion in 'Disney Rumors and News' started by crazy4wdw, Jul 12, 2013.

  1. crazy4wdw

    crazy4wdw DIS Veteran

    Joined:
    Jan 3, 2001
    Messages:
    4,271
    From Bloomberg News:

    Rest of article here: http://www.bloomberg.com/news/2013-...ts-sales-in-disney-world-test.html?cmpid=yhoo
     
  2. Avatar

    Google AdSense Guest Advertisement


    to hide this advert.
  3. Spacedog1975

    Spacedog1975 Mouseketeer

    Joined:
    Dec 9, 2012
    Messages:
    485
    No surprises here.
    I hope the successful test will expedite the live rollout.
     
  4. DJRosko

    DJRosko Mouseketeer

    Joined:
    May 27, 2013
    Messages:
    94
    I'm curious to see if the 3 fastpass limit is going to stay... And it doesn't allow for park hopping...
     
  5. Lewisc

    Lewisc <a href="http://www.wdwinfo.com/dis-sponsor/index.

    Joined:
    May 23, 2000
    Messages:
    18,298
    The goal is to increase guest spending. Spreading out your day with 3 FP+ for one park gives you enough time to "enjoy shopping". Running from park to park..not so much.
     
  6. Spacedog1975

    Spacedog1975 Mouseketeer

    Joined:
    Dec 9, 2012
    Messages:
    485
    Perhaps, but it cuts into selling the value of the park hopper addon.
     
  7. tjkraz

    tjkraz <img src="http://www.wdwinfo.com/images/silver.jpg

    Joined:
    Feb 4, 2002
    Messages:
    13,306
    Agree.

    I've always been in favor of the FP+ concept, but its ultimate value depends greatly upon the implementation. Disney is walking a fine line in relation to guest satisfaction. If the concept proves to be a big turn-off, it won't take much of a decline in guest traffic to offset sales gains.

    Personally I think the limit of 3 FPs is a bit too restrictive.

    If they at least expand it for on-site guests--allowing 5 or 6 FP+ per day--that will help a lot. Disney charges an awful big premium for staying in its hotels and other than picking your color of wristband, there doesn't appear to be any resort guest FP+ benefit yet.

    FastPass is a core part of the experience they have provided for nearly 20 years now. This is one change that Disney cannot haphazardly shove down the throats of its guests, and assume everyone will happily adapt.
     
  8. disneyworld1977

    disneyworld1977 Mouseketeer

    Joined:
    Oct 20, 2009
    Messages:
    399
    I am still confused over this stuff. But when is it suppose to "roll out"?
     
  9. Reddog1134

    Reddog1134 DIS Veteran

    Joined:
    Jun 2, 2009
    Messages:
    4,947
    The 3 FP limit doesn't really bother me. I don't think I've ever used 3 FP in a single day. Of course, I don't go during the really busy season.

    No official word yet, but I've heard "late this year to early next year".
     
  10. ChipnDale79

    ChipnDale79 Mouseketeer

    Joined:
    Aug 2, 2012
    Messages:
    368
    I like a lot of what they are doing with the RFID program, but I'm not a fan of the proposed Fast Pass Plus, I don't want to schedule fast passes well in advance, I like to plan, but not that much.
     
  11. Angel Ariel

    Angel Ariel DIS Veteran

    Joined:
    May 1, 2006
    Messages:
    5,178
    I'll concede I may be the odd one out here, but no amount of FP restrictions are going to make me buy more merchandise. I go with a budget for souvenirs/food...nothing Disney does is going to change it :confused3
     
  12. Spacedog1975

    Spacedog1975 Mouseketeer

    Joined:
    Dec 9, 2012
    Messages:
    485
    I agree with this. There should be a FP+ benefit for resort guests. I'm still annoyed that EMH has shrunk. I'm hoping that decision eventually reverses.

    EMH is a big reason I can convince people that they want to stay on site. There is nothing like being in MK after midnight :)
     
  13. DCTooTall

    DCTooTall <MARQUEE BEHAVIOR=ALTERNATE><img src=http://www.em

    Joined:
    Apr 24, 2008
    Messages:
    5,957
    Fastpass hasn't been around that long. It wasn't introduced until 1999 (per Wiki), which sounds about right since I can remember for a fact it wasn't around in December '97 on my last "teen" trip.


    So Fastpasses have existed for a little under 15yrs, not quite "nearly 20".

    /nitpick


    ;)
     
  14. DCTooTall

    DCTooTall <MARQUEE BEHAVIOR=ALTERNATE><img src=http://www.em

    Joined:
    Apr 24, 2008
    Messages:
    5,957
    Sadly I remember being in the MK after midnight as a kid... BEFORE EMH even existed. (including when there were only 2.. and then only 3 parks).

    These days I'm more inclined to use EMH as a selling point on which part to AVOID during the day since it tends to make the EMH park even more crowded during the regular park hours.
     
  15. tjkraz

    tjkraz <img src="http://www.wdwinfo.com/images/silver.jpg

    Joined:
    Feb 4, 2002
    Messages:
    13,306
    I don't think people will have to plan nearly as much as they think.

    When you consider the number of attractions & experiences which have added FPs and the current limit of 3 per guest, the FP system will have a lot more capacity than anyone seems to believe. They are also grouping attractions so you will be forced to choose ONE option from a half-dozen or more headliners.

    Simply put, they aren't going to run out of FPs for the Magic Kingdom Mountains at the 59 day mark because there will be more FP+ ride times than guests will even be able to book. In almost every case, I believe guests will be able to use their smartphone or an in-park kiosk to get their desired FP+ rides same-day.

    Meanwhile you also receive the secondary benefits of not having to criss-cross the parks claiming those ride tickets and you get to choose your exact ride time window.

    That said, I think the limit of 3 rides per day is going to be a major turn-off and could discourage many from visiting the parks. Even if it turns out that most guests can do just as much in a day with just the 3 FP+ rides, psychologically it's going to be very tough to convince guests that they're coming out ahead when they only get the 3 daily line-cuts and have to use Standby for a dozen or more other attractions.

    And like another poster said, wristbands and FP+ aren't going to encourage me to spend more time (or money) in Disney's gift shops.
     
  16. monorailrabbit

    monorailrabbit Rabbits Rabbits Everywhere!

    Joined:
    Jan 17, 2013
    Messages:
    587
    Yup! I agree there should be some sort of perk again for being onsite! :thumbsup2 And also very sad about decreased EMH :(
     
  17. karl_nj

    karl_nj Earning My Ears

    Joined:
    Feb 20, 2011
    Messages:
    43
    Are they bumping up your "credit limit" along with rolling out the magic bands? I know that on my last stay I tried to use my WDW "Key to the World" card as I would on any cruise, to pay for 'everything'. But every so often I would hit my "credit limit" and have to visit the front desk in my resort in order to have them charge my credit card (on file) and reset my balance. I really didn't understand why they woudln't do this automatically.

    I found this quite annoying, and eventually just switched to using a credit card in most places.

    I wasn't even spending all that much, the limit was pretty low. Perhaps if I had a dining plan then I wouldn't have run into this issue, since I think most of my charges were for food.

    I was staying at the Pop Century -- I really wanted to ask if my "limit" would have been higher if I had been staying at the Grand Floridian...
     
  18. diskids2

    diskids2 <font color=CC66CC>Not above grovelling for a tag

    Joined:
    Jun 7, 2000
    Messages:
    2,588
    It is higher at moderates and bumps again at deluxe
     
  19. momto3gr8boys

    momto3gr8boys DIS Veteran

    Joined:
    Jan 17, 2006
    Messages:
    2,209
    Yes, your limit would have been $1500 at the GF vs $500 at Pop. That has been in effect for years.

    But what no one mentioned was that the 1.000 people who tested the bands were deluxe resort guests. On avg these guests tend to spend more anyway. I don't think fun and the bands had anything to do with getting them to spend more.

    Sent from my iPhone using DISBoards
     
  20. beer dave

    beer dave Master of the obvious

    Joined:
    Apr 30, 2011
    Messages:
    1,198
    Please correct me-- but I haven't seen any info saying fpp will be available to off site guests. ???
     
  21. MarkC71

    MarkC71 Earning My Ears

    Joined:
    Jun 3, 2013
    Messages:
    38
    I'm excited about the new my Magic bands but I am concerned that allowing more Then three fast passes per day would increase the wait in the fast pass lines and ultimately end up negating their value. However, I'm sure Disney has put a whole lot of time and effort into researching crowd levels and line wait times and have a good idea how everything is going to work. I don't love the idea of having to book my ride time 60 days out, but I'm also thinking a lot of other people won't want to do that either and maybe guests will wait until they get closer to their vacation before they start booking times. I don't know, I guess we will have to wait and see.

    As for the increased spending this makes sense. I used to work for a company that used similar technology at convenience stores. Time after time market research showed that customers paying with cash spent the least money, those paying with credit cards spent more in the store, and those paying with the key tag technology paid the most, even if it was only a dollar or two. I'm sure it won't hold true for everyone visiting the parks but its just human nature, it's easier to put out a couple of extra bucks when you aren't using real cash. I guess that's what keeps all those big credit card companies in business.
     

Share This Page