If you don't watch the Disunplugged podcast first I would highly recommend you because I think it's one of the best there is. Also they are the owners and moderators and people who run the DIS. Pete the owner of the DIS and the host of the show had a good rant on this very topic. He hates this move he says what many have been saying the execs only care about the brand they don't care about the legacy and how they built this brand. He mentions just walking in the park and seeing how the quality of things has declined like the cleanliness of the bathrooms or other public areas. I recommend a listen.
http://www.disunplugged.com
http://www.disunplugged.com