I am completely new here, hi everyone! I collect Alice in Wonderland stuff, (not exclusively Disney) and got interested in the villain designer collection specifically for the Queen of Hearts doll. My good friend works at the Disney Store and told me about this new collection featuring my Queenie. I was happy to purchase a Queen of Hearts doll at my local Disney Store and starting hearing about the phenomenon that was "dollmageddon." My interest piqued, I checked out eBay and have to say I cannot believe the prices on the designer princess dolls. Another thing I cannot believe is how many people are purchasing these dolls for more than you can buy them for on Disney.com. Why do you suppose that is? Now that we are 3 dolls in, what is everyone's updated prediction on how these dolls will do? I hear the craze for the princesses didn't really kick in until the end of doll 3, beginning of doll 4. To be clear, I love my QOH and won't be selling her, but interested in everyone's opinions all the same. I need to add that I am astounded by the quality of my doll - I may have just become a Disney collector as well. I'm a California Disney girl, (born in Bakersfield), and still love Disneyland but have always been a little sad about their lack of Alice merchandise.