I saw a commercial for Home Depot today which mentioned several brands of paint they are currently hawking. Much to my surprise, the last brand they mentioned was Disney! Yup, Home Depot now sells Disney Paint. I thought for a second that there might be an unrelated Disney company out there that happens to make paint, but then they showed a shot of people looking through color sample cards. The Disney paint color sample cards displaid their colors using 3 circles in a pattern which I am certain all of you would recognize. No doubt about about it, the mouse and the dutch boy are now competitors. I know that Eisner is big into diversification, but paint? What possible reason could there be for having a Disney brand of paint? Whats next, the Wonderful World of Color Samples? Will the pirates soon be singing "Yo Ho, Yo Ho, a latex gloss for me?". Of course I realize that Disney is only lending their name to someone elses paint, but why would they bother? Disney is supposed to be about magic. Is there anything more mundane than paint? The Disney brand name was once a treasure that was carefully gaurded, but those days are long gone.