I have a chocolate cake donut recipe (baked donuts) that I want to try and it calls for 1/2 cup Dutch Process Cocoa. Can I substitute Hershey's cocoa with the same measurement? I've googled and some things I read say "sure" and others say it needs to be "doctored up" but give no clear "doctoring" instructions. Here is the recipe I'm using if that helps. TIA! Chocolate Buttermilk Cake Donuts 1 1/2 cups cake flour 1/2 cup dutch process cocoa 3/4 cup sugar 2 tsp. baking powder 1 tsp. kosher salt 3/4 cup buttermilk 2 eggs 2 T. butter, melted 1 tsp. vanilla Preheat oven to 425. Spray donut pan with cooking spray. In a large bowl (or stand mixer), soft together flour, cocoa, sugar, baking powder, and salt. Add buttermilk. Stir. Add butter and vanilla. Stir. Add eggs one at a time, stirring in between each egg. Beat until just combined. Fill each donut mold about 2/3 full. Bake for roughly seven minutes, or until a toothpick inserted comes out clean. Allow to cool, and decorate accordingly. I dipped mine in chocolate glaze and sprinkles.