Here's my 2 cents on the ever increasing Disney vacation and this board. It seems to me that everything today is pro business, pro money, and pro bottom line, it's the world we live in today. Consumers have stopped demanding more for their money and will fork over cash for just about anything. By doing so, we have allowed business to do less and charge more. For some odd reason we are letting companies get away with taking more and giving us less, for some odd reason we think that's ok. And for some, if you question that, then all of a sudden you're "anti business" and on this board, almost "anti Disney". Why is not ok to question where our money is going? An example, my wife and I went on our honeymoon to WDW in 2008, we looked at booking the same exact trip at the exact same time this year for our 5 year Anniversary. Keep in mind when this was priced out it was around the same time that Disney released it's annual report and noted that hotel room occupancy at his Orlando hotels were flat. From 2008-2012 when our economy went through a horrible recession, a WDW vacation increased in price a little more than 20%. We aren't going this year simply because of that, and this report of increased revenues does not include hotel occupancy rates. I'd like to know the percent increase of that, if its minimal or flat, then it tells me that Disney's cost is in fact keeping people away. I wonder how much Carsland and Disney's rolling back promotions is a part of the increase in revenues. Point is, I do think Disney is missing out on more revenue because of their high prices.