Star wars land is just a rumor, agreed. However, I think everyone and their mother can see the writing on the wall with this one. It's only a matter of time. How big, where and when are the questions rather than will it happen. All the other current rumored and announced projects have a fair amount of dissension among disneyphiles. I think most agree that more star wars based theme would be successful. There might be fist fights as to which episodes to base the themes on etc, but in general Star Wars is about as safe a direction to go for new content as anything else.