Well, to be honest I've been staunchly opposed to Avatarland since the day they announced it. The main reason wasn't really because it was an awful movie (it wasn't...just a bit contrived). It was because the movie was barely a flash in the pan. It doesn't have any following or super fans or any staying power...particularly when you stack it up against things like Star Wars, Star Trek, or even Lord of The Rings 9which I hear is being courted by Universal). Can anyone name any of the characters? The animals? The plants? The bad guys? Other than "unobtanium" can you name anything relevant to the movie? Cause I can't. Okay, maybe I remember the giant blue cat people were called Navi. HOWEVER...and this kills me to admit...after watching the D23 Expo and seeing the Imagineering pavilion, I was pretty impressed with the level of detail they put into the small Avatar area they had set up. It was very interesting and at least gave me the hope that when they insist on going through with this (and they ARE going through with it) it will at least be impressive when it's done. All that said, I still think it's stupid to waste all this money kissing James Cameron's butt when they could be doing spectacular things with Star Wars, Muppets and Pixar. Hopefully they won't ignore those properties. I regularly huff the pixie dust but between FP+ and Avatar, they've spent a great deal of money recently doing things I am not on board with...and I'm concerned.