While Avatar did impress me visually, I didn't care for the core of its content at all. I'm kind of a sci-fi geek, so while the world itself was vivid and pretty, the heart of the characters and the premise for the 'war' were really weak imo. Cowboys and indians anyone? So this isn't great news to me, but what can you do really? Maybe it'll be totally immersive, or Disney will be using newer and more innovative ways to 'kick things up a notch'. Plonking down another big tree and some whirly lizards and calling the place Avatar Land isn't going to cut it anymore. That said, I'm curious as to how they will undertake the challenge of wowing us. Honestly though, while Avatar was a really big deal when it came out, who knows how successful the sequels will be if they start to suck? Once numbed to this world and the cutting edge graphics, what's going to be left to impress people? Not to compare apples to oranges, but I can see Harry Potter faring the test of time far better than the demand for Naavi merchandise.