02-06-2013, 11:28 AM
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#1 |
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Yoshi Lover
Alas, I have been a dvc and concierge snob (but I'll stay in a moderate if I must) 
Join Date: Jun 2000
Location: Ormond Beach, Florida, U.S.A
Posts: 1,434
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is Florida's new logo sexist?
I have to say, they could have done better. Seems to almost purposefully exclude women. http://news.yahoo.com/blogs/lookout/...--finance.html
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02-06-2013, 11:29 AM
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#2 |
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DIS Veteran
Join Date: Sep 2004
Location: Gypsy
Posts: 4,961
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Yes.
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Acklander
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02-06-2013, 11:32 AM
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#3 |
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Unfortunately it encroached the danger zone
Join Date: Aug 2011
Location: The beachy side of Central Florida
Posts: 2,081
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Yes. There are better ways to convey the message that are not exclusionary. I wonder if any women were involved in the decision making process. Given the good 'ole boy system that still exists in this state I am going to guess no.
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02-06-2013, 11:33 AM
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#4 |
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When I drink I find its easier to watch my children because I see all 3 of them double, so all 6 of them of them take all my attention
Join Date: Feb 2008
Posts: 18,256
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Oh for crying out loud. People will read into it whatever they want. Hey business women if you feel it excludes you- go out and buy yourself some ties.
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02-06-2013, 11:34 AM
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#5 |
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normal is overrated
Join Date: Jan 2003
Location: Florida
Posts: 7,592
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People are seriously upset over that? lol
 
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02-06-2013, 11:35 AM
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#6 |
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My oh my what a wonderful day!
Join Date: Mar 2012
Location: Texas
Posts: 2,694
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No it is not sexist. It's is about business. A tie is business attire. That's all. People certainly seem to look to get their panties in a twist about anything these days.
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02-06-2013, 11:38 AM
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#7 |
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Trip planning is half the fun!!
Join Date: Jan 2012
Location: Too far from the mouse
Posts: 1,365
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I guess they can always go back to:
"Florida, the rules are different here."
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02-06-2013, 11:39 AM
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#8 |
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DIS Veteran
Join Date: Jun 2000
Location: Washington State
Posts: 16,685
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I don't think so. I also don't think it excludes men who don't wear orange ties. I think it's a clever, very simple way to focus attention on business interests as opposed to the typical "flip flop" way of seeing Florida. If I were a business woman in Florida I'd put on an orange tie and embrace a campaign that has business interests at heart.
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WDW/BRB 12/90 Honeymoon, DW/DCL 07/01 family 10th Ann, WDW 12/10 family 20th anniversary |
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02-06-2013, 11:40 AM
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#9 |
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Unfortunately it encroached the danger zone
Join Date: Aug 2011
Location: The beachy side of Central Florida
Posts: 2,081
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I also wanted to add that it also appears exclusionary in the type of business it seems to want to attract. It appears to be seeking "white collar" business and jobs. One of the best businesses that I have helped to land here involves manufacturing.
ETA: This logo is for a public-private entity, Enterprise Florida, that is the State's Economic Development Agency not a logo for the state itself. I also think it's too "cutesy" for the importance of this agency. Last edited by Princess Dolly; 02-06-2013 at 11:50 AM. |
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02-06-2013, 11:45 AM
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#10 | |
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DIS Veteran
Join Date: Dec 2008
Location: Windy City
Posts: 775
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Quote:
How about this one? FLOR DAWhat do you think? 
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02-06-2013, 11:52 AM
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#11 |
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Just call me sentimental!
I sip and surf 
Join Date: Jul 2001
Posts: 955
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No, I don't see it as sexist at all.
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02-06-2013, 11:52 AM
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#12 |
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My oh my what a wonderful day!
Join Date: Mar 2012
Location: Texas
Posts: 2,694
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Wait. I just noticed that the tie is orange. ORANGE! Clearly it is against the Seminoles and only favors the Gators and Hurricanes.
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02-06-2013, 11:55 AM
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#13 |
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DIS Veteran
Join Date: Sep 2004
Location: NC
Posts: 817
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Nope.
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02-06-2013, 11:59 AM
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#14 |
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Unfortunately it encroached the danger zone
Join Date: Aug 2011
Location: The beachy side of Central Florida
Posts: 2,081
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I also think it's crazy that they spent $380,000 for the logo (to develop and market it). That could have been used for some great incentives for a company. I would like to also note that $205,000 of that $380,000 went to an out-of-state company.
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02-06-2013, 12:01 PM
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#15 |
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I was a click-clack champ!!
Join Date: May 2006
Location: Massachusetts
Posts: 3,232
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I don't see a tie a sexist symbol, just a business symbol. I think they're just trying to show that Florida has a serious side, and isn't just one big theme park. Unfortunately, someone will always find something to be offended by.
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