Certainly not the "best kept secret" any longer, huh? - The DIS Discussion Forums

CNMooner · 10-11-2009, 08:23 AM

I am seeing ads and product placements for DVC a lot lately. Obviously having this many resorts (and Hawaii on the way) on the market in this economy warranted a bit more of a marketing push.

For whatever reason, it's bugging me. I can't quite put my finger on why though. Maybe I liked being "in the know" before DVC became common knowledge.

Am I the only one? I want it to be a secret again!

FloFlo71 · 10-11-2009, 08:37 AM

If they need to advertise etc. I can't understand why the incentives aren't better for new members at the moment.

nu2dvc · 10-11-2009, 09:01 AM

I am a brand new member, so I can't speak to OP's feelings, but I will say that I definitely think it's time for a new slogan. There is nothing secretive about it when you can't walk 30 feet at any of the theme parks or resorts without bumping into a DVC kiosk...(ok, possibly a slight exaggeration, but that is what it feels like)

I guess sales are a good thing, but don't call it the best kept secret for pete's sake!

eporter66 · 10-11-2009, 10:03 AM

I would never question Disney on marketing, as they seem to have it nailed. Back when we bought (2003), I would have to agree with the slogan as we had no clue about it. We stumbled upon the desk in our hotel, asked some questions, and thought about it.

We did not commit. I wanted to go home and take it all in, and after a good few weeks we decided to buy in.

I understand where you are coming from, but I think there are a lot of people who still dont really know about DVC.

Crissup · 10-11-2009, 10:08 AM

Quote:

Originally Posted by FloFlo71

If they need to advertise etc. I can't understand why the incentives aren't better for new members at the moment.

The real estate market has pushed some prices down pretty low at DVC. I was chatting with my guide a couple days ago and he told me that HH & VB are now selling at $80 a point direct from Disney. For someone who wants to buy there, that's a great deal!

whitfamily · 10-11-2009, 10:09 AM

Not to mention they have billboards every mile for about 30 miles surrounding Orlando.

I think you would be surprised at home many people have no idea about DVC. In such a diffused world of information gathering by people you need to advertise in even more mediums to achieve the same thing that a simple commercial on the Nightly News would have gotten you 20 years ago.

Deb & Bill · 10-11-2009, 12:09 PM

Nah, the "best kept secret" is that they don't give you any information about changes in the program unless they want to sell you something.

TheRustyScupper · 10-12-2009, 02:49 AM

Quote:

Originally Posted by Deb & Bill

Nah, the "best kept secret" is that they don't give you any information about changes in the program unless they want to sell you something.

1) Shhhhhh.
2) That's a secret !

Dizny Dad · 10-12-2009, 06:59 AM

Quote:

Originally Posted by TheRustyScupper

1) Shhhhhh.
2) That's a secret !

What secret?

mgroshans · 10-12-2009, 07:33 AM

Agree 100%. Everytime we talk about it with people here at home, people say "what's DVC"? Then that's when the fun begins, telling them all about it

twinklebug · 10-12-2009, 08:34 AM

It's just typical Disney marketing. They're experts at manipulating our feelings toward product.

Does anyone here remember when Hanna Montana, whom nobody knew, was touted as being a huge pop star sensation with sold out concerts? (Hanna-wa-who?

) I firmly believe those "sold out concerts", if they existed, were simply small ones Disney gave tickets away to. Look at the merchandise industry for that character now.

Similar deal with DVC. Did Disney ever want DVC to be a secret? HA! No. They just knew that the best way to spread the word and to have the most number of people want to be in on something was to promote it as a secret.

I really dislike Disney marketing - I feel like they cheapen the value of everything they touch, but, it works to keep the profits rolling in and the investors to keep investing. I'm certain all of us here would hate it if they went under.

10-11-2009, 08:23 AM	#1
CNMooner Mouseketeer Join Date: Apr 2005 Location: Naperville, IL Posts: 192	Certainly not the "best kept secret" any longer, huh? I am seeing ads and product placements for DVC a lot lately. Obviously having this many resorts (and Hawaii on the way) on the market in this economy warranted a bit more of a marketing push. For whatever reason, it's bugging me. I can't quite put my finger on why though. Maybe I liked being "in the know" before DVC became common knowledge. Am I the only one? I want it to be a secret again! __________________ WDW: May 2011-- too far away for a countdown March 2009-- Our toddler's first visit to the World! Halloween 2006 - BWV for first wedding anniversary Nov 2005 - Honeymoon at GF Feb 2002 - Wilderness Lodge Aug 1989 - Carribean Beach Resort Aug 1988 - Treehouses Aug 1987 - Treehouses June 1978 - Gramma's house DisneyLand:Too many day trips to count!

10-11-2009, 09:01 AM	#3
nu2dvc Mouseketeer Join Date: Oct 2009 Posts: 189	I am a brand new member, so I can't speak to OP's feelings, but I will say that I definitely think it's time for a new slogan. There is nothing secretive about it when you can't walk 30 feet at any of the theme parks or resorts without bumping into a DVC kiosk...(ok, possibly a slight exaggeration, but that is what it feels like) I guess sales are a good thing, but don't call it the best kept secret for pete's sake! __________________

10-11-2009, 10:03 AM	#4
eporter66 DIS Veteran & DVC Owner at SSR Join Date: Nov 2003 Location: Saratoga NY Posts: 893	I would never question Disney on marketing, as they seem to have it nailed. Back when we bought (2003), I would have to agree with the slogan as we had no clue about it. We stumbled upon the desk in our hotel, asked some questions, and thought about it. We did not commit. I wanted to go home and take it all in, and after a good few weeks we decided to buy in. I understand where you are coming from, but I think there are a lot of people who still dont really know about DVC. __________________ 9/97-CBR 10/99 - Offsite 10/03 - WL 11/03 - DVC Member SSR 05/04 - SSR 01/06 - SSR 10/06 - BWV 01/07 - SSR 02/08 - OKW 10/08 OKW 03/09 - All Star Movie (Disney Half Marathon)10/09-AKV 10/10 - SSR

10-11-2009, 10:09 AM	#6
whitfamily Mouseketeer Join Date: Apr 2009 Location: Northern Virginia Posts: 264	Not to mention they have billboards every mile for about 30 miles surrounding Orlando. I think you would be surprised at home many people have no idea about DVC. In such a diffused world of information gathering by people you need to advertise in even more mediums to achieve the same thing that a simple commercial on the Nightly News would have gotten you 20 years ago. __________________ Disney Vacations: Apr 2006-- WDW Carribean Beach, Jul 2007-- Disneyland, Aug 2008-- WDW Yacht Club, Jan 2009-- WDW Pop Century, May 2009-- BWV & AKV, Oct 2009-- AKV

10-11-2009, 12:09 PM	#7
Deb & Bill DVC-Trivia Contest, Apr-2006: Honorable Mention Join Date: Mar 2000 Location: USA Posts: 25,394	Nah, the "best kept secret" is that they don't give you any information about changes in the program unless they want to sell you something. __________________ Deb - DVC Member since '97 OKW and VWL Homes Yellowstone was amazing and is a lot more inviting than Disney right now. Could we be selling it all in the near future? Maybe.

10-11-2009, 08:37 AM	#2
FloFlo71 Mouseketeer Join Date: Aug 2007 Posts: 246	If they need to advertise etc. I can't understand why the incentives aren't better for new members at the moment.

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10-12-2009, 07:33 AM	#10
mgroshans Mouseketeer Join Date: Sep 2008 Location: Osceola, Indiana Posts: 374	Agree 100%. Everytime we talk about it with people here at home, people say "what's DVC"? Then that's when the fun begins, telling them all about it __________________ Oct. '07 ASM Oct. '09 AKV Kidani

10-12-2009, 08:34 AM	#11
twinklebug Dreaming in Mickey Vision Too bad I wasn't 20, oh, I mean 3 years younger Join Date: Mar 2005 Location: Left my heart in WDW, if found please leave at WL frontdesk Posts: 4,528	It's just typical Disney marketing. They're experts at manipulating our feelings toward product. Does anyone here remember when Hanna Montana, whom nobody knew, was touted as being a huge pop star sensation with sold out concerts? (Hanna-wa-who? ) I firmly believe those "sold out concerts", if they existed, were simply small ones Disney gave tickets away to. Look at the merchandise industry for that character now. Similar deal with DVC. Did Disney ever want DVC to be a secret? HA! No. They just knew that the best way to spread the word and to have the most number of people want to be in on something was to promote it as a secret. I really dislike Disney marketing - I feel like they cheapen the value of everything they touch, but, it works to keep the profits rolling in and the investors to keep investing. I'm certain all of us here would hate it if they went under. __________________ .......... .... Last edited by twinklebug; 10-12-2009 at 08:41 AM.

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