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Old 02-17-2014, 09:51 PM   #11
Disney Von Drake
DIS Veteran
Join Date: Jul 2006
Posts: 535

Originally Posted by mvk View Post
How do you explain a franchise that doesn't have wide appeal any longer being #2 in licensed sales (only behind Disney Princesses) the past 3+ years?

2012 licensed sales (released Oct 2013)
1. Disney Princess $1.52B
2. Star Wars $1.47B
3. Hello Kitty $1.08
4. Cars $0.93B
5. Pooh $0.93B
6. Mickey & Friends $0.77B
7. WWE $0.59B
8. Angry Birds $0.59B
9. Peanuts $0.54B
10. Toy Story $0.54B
That's because the Star Wars licensing deal doesn't stand on its own merits. Star Wars licensing has been bolstered by Marvel for the past several years. As a matter of fact, Hasbro agreed to continue their Star Wars licensing deal only if Disney gave them the Marvel characters until 2020 along with Star Wars.

The Marvel characters are far more valuable now. Of course, if Disney is successful in reviving the Star Wars franchise with the next three sequel films, reinvigorated toy sales will follow. Let's hope J.J. Abrams is not making another "Alcatraz".

Last edited by Disney Von Drake; 02-17-2014 at 10:05 PM.
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