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Old 03-08-2013, 05:29 AM   #28
goofyspaceranger
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Join Date: Jan 2013
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Souvenir Shop Startup
If Disney executives do choose to pilot "Magic Cabinet" arcade machines at the parks, they might not necessarily start with resorts, or DisneyQuest, or even Epcot Innoventions. They might start with the souvenir shops. Especially if park-exclusive Mickey figurines will be sold, consider the number of different attractions that could feature themed Infinity gaming: Pirates of the Caribbean, Buzz Lightyear Space Ranger Spin, Monster's Inc Laugh Floor, Mickey's Philharmagic, Star Tours, Toy Story Midway Mania, Fantasmic, and maybe Muppet Vision 3D and the Seven Dwarfs Mine Ride(!) The California Adventure Park could even have sit-down racers in Cars Land. If Disney Infinity figurines will be sold at each corresponding souvenir shop, a Disney Infinity arcade box could showcase the gaming. A single machine could be tucked in as easily as a pressed coin machine. Timed arcade games would mitigate crowding. Although the underlying hardware would support any number of games, the cabinet art and the provided figurine & game selections could target that particular attraction. MagicBand technology could still synch up leaderboards by the guest's resort. Imagine being greeted by a video game by name, posting a high score across the parks, and maybe even winning a FastPass, out of a souvenir shop? Disney souvenir shops have now become part of the entertainment, adding to the overall Disney experience.

Virtual Vouchers and MagicBand Proof Points
Remember that Disney resort arcade 100pt voucher? What if each MagicBand was primed with a few free virtual tokens, that could be used on any Magic Cabinet in the parks, including these souvenir shops? A few free trials could lead to more Disney Infinity sales, or simply lead to more money spent on the games themselves. The MagicBands could gather all sorts of data as to how often the games were played, who played them, what characters were selected, what games were selected, and what percentage led to a Disney Infinity sale. They could even track other persons' sales around the time the games were played (MagicBand big-data possibilities are really cool). These machines wouldn't necessarily need to make any money on their own and still contribute toward overall park revenue. And the MagicBands could prove it.

Souvenir Sales Bring Variety to the Arcades
Since the investment would have already been made to these souvenir shop Magic Cabinets and corresponding Disney Infinity games, they could be replicated for arcades in Epcot Innoventions, DisneyQuest, and the resort arcades. More generic cabinet art could be used for those boxes that would periodically change sets of games. This would provide a better visual presentation to these arcades. The selection would actually be somewhat diminished, given the souvenir-based selections, but it would feel like there was a bigger selection. The souvenir shop machines might also become in-Disney go-to machines. And every character in every game on every cabinet would be Disney.
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