Originally Posted by TheShea's
The Magic Kingdon has been averaging approximately 17M visitors/year. I don't think they have a visibility in the market or name recognition issue. I'll take the suits and imagineers at WDW and Disney Corp vs. 1 man's opinion on how to run a MNC.
And at the end of the day, as a publicly traded company, their #1 responsibility is to the shareholder. It's wrapped in providing the #1 vacation and entertainment experience to the consumer, but that's secondary.
Could you imagine if the average person knew all what there is to do in Walt Disney World? 17 Million visitors per year into the Magic Kingdom would seem like nothing and all you profit people would be even more happy. There has to be something wrong with marketing in my books if the average Joe on the street does not know that there is more in WDW then the place with the castle. It's as simple as that.