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Old 03-05-2013, 12:02 PM   #1
Bob Roberts
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Join Date: Mar 2013
Posts: 120

Walt Disney World Resort Marketing

Hi everyone,

Now maybe some of you might call me crazy, but I can't figure out for the life of me how the Walt Disney Company markets the Walt Disney World Resort? I would assume that all of us being Disney fanatics have in the past explained to friends and family about all that WDW resort has to offer. The typical reaction is " I thought it only had the Castle there". If you went up to 100 random people and asked them about Walt Disney World, I would think only a handful of people would know that there is more to it then that place with the castle. If you went up to the same random group of people and asked them to list 5 hotels in Vegas, the majority could do it. Heck if you held up a picture of "Atlantis" in the Bahama's I bet the masses could identify it. But if you held up a picture of perhaps "The Wilderness Lodge" people would be totally shocked that it is in Walt Disney World. And who's fault is this?

A typical WDW resort commercial on T.V for the past 10 years has been the same exact thing. A group of parents running up the castle with their 5 year old son or daughter holding balloons. Now I am not a marketing person what so ever, but how in the World could the Disney brass really thinks that these commercial's are any good with promoting their product? Why not show all the beautiful resorts and pools? Why not show the other theme parks and water parks? Why not show all the recreation that can be done on property? I guess it boils down to them not really caring enough to promote the resort properly. I guarantee you if Walt Disney was alive today the average person would know all to well what the Walt Disney World resort has to offer. Its kind of a shame I believe. Whats your opinion?
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