Hong Kong Disneyland slated for Marvel themed land

[crazy4wdw]

From the Wall Street Journal China:

Hong Kongs Disneyland to Get Marvel Superheroes

Famed Marvel Comics superheroes like Spider-Man, X-Men and the Fantastic Four will soon call a part of Hong Kong Disneyland home, when the theme park opens an area dedicated to the comic-book stars.

On Wednesday, Hong Kong Financial Secretary John Tsang said the theme park, which is 52%-owned by the citys government, will add an area featuring Marvel heroes as part of the resorts expansion program.

Hong Kong Disneyland, the smallest of Walt Disney Co. DIS +1.12%s parks worldwide, last week reported its first annual profit since its 2005 opening. The park has struggled over the years to boost attendance from its key target demographictourists from mainland Chinamany who arent enamored enough of Disney characters to make a special trip to the park. The park has also been competing with Ocean Park, a Sea World-type marine park in Hong Kong. Hong Kong Disneyland has added several new themed lands over the last few years to boost its size and attractiveness.

The addition of Marvel in Hong Kong will be the first of its kind of any Disney resort, and could be a big draw for mainland Chinese tourists after the success of several Hollywood smash-hits that featured Marvel characters. Marvel superheroes could also attract older and more affluent visitors, as opposed to the younger audiences that the traditional Disney characters target.

The Marvel addition is the latest move by Disney aimed at reaping the benefits of its $4 billion acquisition in 2009 of Marvel Entertainment. In May, The Avengers, the first Marvel film to be released by Disney since its Marvel purchase, shattered box-office records.

Earlier, Disney said it would prioritize plans to introduce theme-park rides based on Marvel superheroes.

Jeffrey Ng

[Figment632]

Yes let the destruction of Disney as we know it begin.

In our last CM meeting we were told Disney is looking into either buying or partnering with Nintendo. Thus is sad really pretty soon TDS won't sell Mickey or anything Disney original! Instead you can buy Spider-Man Darth Vader and Yoshi!

With that said Disney please retheme WOL into a gaming/computer pavilion!

[rag10576]

This is Great news! Soon Disneyland will be next.

[jamarmiller]

this is a great move for Hong Kong

now if we can just get someone to do a Star Wars Land LOL