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Old 12-12-2012, 02:53 PM   #1
Join Date: Dec 2011
Location: Milwaukee, WI
Posts: 187

Disney's "NEW" discount philosophy

I was reading through my 2013 copy of the Unofficial Guide to WDW for the thousandth time and came across something that I hadn't thought of but makes sense, especially for all of us waiting for 2013 general public discounts after March. I'm not sure if I can legally quote directly from the book so I'll paraphrase.

Since the economy is no longer in the tank (relatively speaking) Disney has cut back on their discounts, even if less people go. They want to increase revenue through higher prices, rather than higher attendance. There has been no real change in attendance over the past several years, but their revenue has increased due to higher prices.

Personally, I have a reservation at rack rate for POR next June and a few ADR's. A discount would enable us to lengthen our stay, and eat on property more often. Without discounts it just means a longer period of time between visits. I'd prefer discounts, but I also realize they're a business with shareholders to answer to. On the other hand I wonder what Walt would think if he were still with us.
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