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Old 08-29-2012, 01:23 PM   #16
kcashner
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To book on board with the 10% discount, you must place a deposit on the reservation--10% deposit rather than the usual 20%.

DCL has loads of experience with how to best fill ships including which promotions are likely to fill the ship at the best price in each season or month. THey use this info to determine what group to target with a special...and sometimes they try new specials. They also know how far out these deals need to be presented in order to get the desired response.

There are all kinds of specials open to anyone--IGT/VGT/OGT, kids sail free, etc. Obviously, booking on board is only available to those who are on board. Then there are specials open to only certain groups--Fl resident, CM rates, military rates...sometimes even GA resident and Canadian resident specials are offered.

DCL makes more money on board from first timers and those with relatively fewer cruises than they do from families with high numbers of previous cruises. First timers who can afford it are more likely to buy a shore excursion (they don't know about booking on your own or just doing something like a beach without booking it), a t-shirt (no huge collection yet), photos, spa experiences, etc. People with high numbers of cruises have all the pins and t-shirts they need, know about companies that offer private excursions at lower prices than DCL, take their own photos (or have CM do it), and have had experience with Palo, spa, etc--they will do it based on previous experiences, not feeling like they "must."

So who do they target? All of us! They'll offer whatever specials their computers tell them will result in a full ship at the best price!
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Old 08-29-2012, 03:53 PM   #17
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Quote:
Originally Posted by tvguy View Post
Actually Disney aims their marketing at return Disney cruisers. >>
We can agree to disagree.

While they offer certain onboard BENEFITS to returning cruisers, the bulk of their "marketing" MATERIALS - television ads, brochures, posters, fliers and more - appear TO ME to be directed at first-timer DCL cruisers. To me, their land-based marketing comes across as saying "Look what we have! Mickey! Aquaduck! Rotation dining!" etc., etc. That's what I was referring to.

As Platinum, yes you get plenty of benefits. The $350 OBC they USED to give was great, but now ANYONE re-booking onboard gets the lower $200 for 7 nights. That's a cut to high-number veterans. Once they have you aboard, you are no longer a first-timer. On land, I still think the marketing is directed at getting new cruisers.
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Old 08-29-2012, 03:59 PM   #18
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Quote:
Originally Posted by DreamGirl90

The $350 OBC they USED to give was great, but now ANYONE re-booking onboard gets the lower $200 for 7 nights. .
That irritates me desperately. Almost to Plat and they take away that nice benefit ESP since I put the time into cruising with them including two 11+ night cruises.
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Old 08-30-2012, 09:05 AM   #19
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Quote:
Originally Posted by tajz90

That irritates me desperately. Almost to Plat and they take away that nice benefit ESP since I put the time into cruising with them including two 11+ night. cruises.
It is based on what category of stateroom you purchased the higher the cost the greater the the credit
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Old 08-30-2012, 09:09 AM   #20
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It is based on what category of stateroom you purchased the higher the cost the greater the the credit
Under the assumption it is one flat rate for number of days now regardless of cabin cat.
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Old 08-30-2012, 09:17 AM   #21
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Quote:
Originally Posted by dlhvac View Post
It is based on what category of stateroom you purchased the higher the cost the greater the the credit
Nope!
Quote:
Originally Posted by tajz90 View Post
Under the assumption it is one flat rate for number of days now regardless of cabin cat.
Yep!
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Old 08-30-2012, 09:18 AM   #22
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If you price a cruise on the cruise line web site you will see shipboard credit increase with cruise cost up to 600.00
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Old 08-30-2012, 09:19 AM   #23
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Quote:
Originally Posted by dlhvac
If you price a cruise on the cruise line web site you will see shipboard credit increase with cruise cost up to 600.00
So concierge will give you a greater shipboard credit
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Old 08-30-2012, 09:25 AM   #24
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Quote:
Originally Posted by dlhvac View Post
If you price a cruise on the cruise line web site you will see shipboard credit increase with cruise cost up to 600.00
You must be referring to travel agent onboard credit. There is no onboard credit shown on Disney Cruise Line's web site.

The poster you quoted was talking about the onboard credit you get from DCL for an onboard booking. It is either $100 for up to 6 nights or $200 for 7+ nights. It used to be up to $350 for Platinum cruisers.
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Old 08-30-2012, 09:27 AM   #25
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Quote:
Originally Posted by dlhvac View Post
If you price a cruise on the cruise line web site you will see shipboard credit increase with cruise cost up to 600.00
Quote:
Originally Posted by dlhvac View Post
So concierge will give you a greater shipboard credit
I think you're looking at the Dreams Unlimited (board sponsor) website. DCL does not give OBC based on the price you pay, but DU does.
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Old 08-30-2012, 10:25 AM   #26
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Quote:
Originally Posted by outahere

I think you're looking at the Dreams Unlimited (board sponsor) website. DCL does not give OBC based on the price you pay, but DU does.
Could be
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Old 09-09-2012, 10:26 AM   #27
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i think they were right
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