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Old 08-16-2012, 02:34 PM   #11

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Join Date: Dec 2007
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Originally Posted by raidermatt View Post
But it does generate revenue, it's just that it is indirect.

Look at it this way... if Disney had no internal transportation system, do you think they would still be able to charge the same prices for park tickets and rooms? Of course not.

Conversely, if Disney had a better system, wouldn't they be able to charge more for rooms/tickets? Of course.

The system most definitely generates revenue, it's just that the revenue comes in through different streams. You are right that a lot of companies lose sight of concepts like this and do cut in areas that do not DIRECTLY generate revenue, but it's also often a mistake....
The only problem with indirect profit is that it does not show on a Profit & Loss sheet. What the bean counters at Disney look at is the bottom line. I think that the Dynamic bus system proves this point. They are trying to squeeze more out of less as opposed to a Public system that uses fixed routes and expected stop times. I ride the bus to work most days and the bus is almost always ontime no matter how many passengers are waiting. At WDW, the dynamic routing is very hit and miss. It is like you were holding a long, skinny balloon and squeezing at different portions of the balloon. The balloon may be bigger at one side or the other, but there is still the same abount of air in the balloon. You may have more air where you need less air and vice versa.
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