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Old 05-02-2013, 03:11 PM   #1
amg35
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Question Can someone explain what the heck Jcpenney is apologizing for?

I just saw the weirdest commercial!!

Basically Penney's is apologizing for something and asking people to come back.

Being honest, I never shop there and rarely pay attention to their commercials...I guess I should have!

What did I miss?? What did they do??
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Old 05-02-2013, 03:15 PM   #2
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They fired their CEO and brought back the previous one. They are desperate to get shoppers back.

ETA: they got rid of sales and changed to a more boutique product offering and it bombed big time. Totally alienated almost their entire core shopping base.
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Old 05-02-2013, 03:15 PM   #3
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They are apologizing for going to an everyday low price/ no coupons system. They just switched back to marking things up and offering sales ....lol
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Old 05-02-2013, 03:16 PM   #4
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Quote:
Originally Posted by amg35 View Post
I just saw the weirdest commercial!!

Basically Penney's is apologizing for something and asking people to come back.

Being honest, I never shop there and rarely pay attention to their commercials...I guess I should have!

What did I miss?? What did they do??
Alienating their customers by taking away sales and coupons. Supposidly their "everyday prices" were lower but everything I usually bought was higher. They did have some cheaper stuff on clearance. It took me almost a year to use a $25 gift card I got for Christmas 2011.
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Old 05-02-2013, 03:21 PM   #5
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I hate the way the remodeled our JC Penney.
It's like they are trying to get a higher end customer (Nordstroms, Lord and Taylor) and failing miserably.
I could find things I liked before and now it just wide open spaces of sorta chi chi clothing.

Sad really.....
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Old 05-02-2013, 03:51 PM   #6
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Quote:
Originally Posted by amg35 View Post
I just saw the weirdest commercial!!

Basically Penney's is apologizing for something and asking people to come back.

Being honest, I never shop there and rarely pay attention to their commercials...I guess I should have!

What did I miss?? What did they do??
Actually, their most recent error that they are apologizing for was the poorly thought out shirt they were offering for sale:



A large number of parents, women's groups and educators took offense at such a sentiment.
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Old 05-02-2013, 09:17 PM   #7
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Quote:
Originally Posted by PrincessShmoo View Post
Actually, their most recent error that they are apologizing for was the poorly thought out shirt they were offering for sale:



A large number of parents, women's groups and educators took offense at such a sentiment.
I think that shirt was from 2 years ago.
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Old 05-02-2013, 09:21 PM   #8
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Originally Posted by piglet too View Post
I think that shirt was from 2 years ago.
Shows you where I am!

Yes, it's from Aug 2011. But yahoo was just posting it yesterday (again, apparently). Stupid me, I forget that Yahoo has to keep us interested and will dig up old stories as "news".
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Old 05-02-2013, 09:22 PM   #9
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I hope they are apologizing for having a crappy clothing selection
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Old 05-02-2013, 09:31 PM   #10
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i think the apology commercial is lame, reminds me of the netfix mess. and it leaves me trying to figure out what i am not "seeing" because i liked the pre apology jcpenney changes.
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Old 05-02-2013, 09:40 PM   #11
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Quote:
Originally Posted by Cantw8 View Post
I hope they are apologizing for having a crappy clothing selection
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Old 05-02-2013, 09:33 PM   #12
piglet too
I will take a Mudslide please
I do not actually eat the peppers, I just squirt
I'll never forget laying on my bed and seeing the mouse
 
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Quote:
Originally Posted by PrincessShmoo View Post
Shows you where I am!

Yes, it's from Aug 2011. But yahoo was just posting it yesterday (again, apparently). Stupid me, I forget that Yahoo has to keep us interested and will dig up old stories as "news".
Yahoo is pretty bad about that
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Old 05-03-2013, 12:33 PM   #13
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Is that why lately there has been a rash of thick shiny glossy ad stuffers from them in my newspaper? I haven't shopped there in 2 decades so I don't look at their ads.
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Old 05-03-2013, 06:32 PM   #14
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I think the FIRST big mistake they made was the GOD AWFUL launch of their "no sales-everyday low pricing" ads!!! Does anyone recall those miserable "screaming" ads that went on for weeks???

That alone pissed me off enough to never want to shop there again. Unfortunately, JCP was my go to store, but the changes definately turned me away. I can't find anything decent there any longer. I used to get great T-shirts but the quality has gone so far down that they literally fall apart after a few washings. Forget finding jeans for my petite (short) height but size 8/9 rest of me!!!! The jeans I did see were sized sorta like mens but the larger they went the longer they went. What only size 3 can need a 28 inseam?
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Old 05-02-2013, 04:52 PM   #15
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Quote:
Originally Posted by Plaid Sheep
I hate the way the remodeled our JC Penney.
It's like they are trying to get a higher end customer (Nordstroms, Lord and Taylor) and failing miserably.
I could find things I liked before and now it just wide open spaces of sorta chi chi clothing.

Sad really.....
I feel the same way!
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