But isn't that the whole point? To keep people out?

The price increase for annual passes was likely to discourage "undesirable" guests, like me, from visiting. The type who pay for an annual pass, then always keep their wallets tightly closed. Not lower income families, although they will be affected.

I'm sure DL has plenty of locals who follow the pattern I use for my Six Flags season pass. I rarely buy food at Six Flags, except for the refillable soda mugs. I never buy souvenirs, photos, or any of the extra-cost attractions or options. Disney is looking for the premium spender.

Maybe Disney should include that song "Big Spender" in their ads. "Hey big spender, spend a little time with me."
 
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Its interesting watching the debates. If Disney raises the prices its because they're greedy and care more profit than they do being accessible to poorer people. If they don't raise prices its because they're doing nothing about crowds because they're greedy and want to stuff the parks to the breaking point every day with as many merchandise-buying, expensive-food-gobbling people as they can shove in there, because they care more about profit than they do providing a good experience.

Meanwhile, they're pouring Billions into the parks.

Doesn't seem like they can win.
 
I definitely see why they're doing it, especially now. People are still buying tickets and they're closing major attractions for an extended period of time, the least they could do is make the parks more manageable in terms of crowds. They didn't price me out, but they sent me on hiatus. I looked at the new AP monthly payments for CA residents and it only went from $35 to $41 a month, when you think of it like that, it's not bad at all. I pay for two APs, so it's still under $100 a month for me and my dd to maintain them. Frankly, I appreciate the less crowded times, that is when I plan my trips so part of me appreciates the move. We've had 3 trips on our AP's since last November, which is more than some families go in a lifetime. I've been wanting to visit WDW my whole life, so now seems like a great time...but I will be back!
 


GeneralTso said:
Everything I have read about the price hikes is to literally decrease the number of visitors to the park.
Click to expand...
You've misinterpreted what you've read or the things you are reading have it totally wrong. This is simple business, the price increase is so that Disney can maintain or improve earnings.

It has nothing to do with trying to limit the number of people in the parks. In fact, that would work against Disney since they count on in park spending as well as admission to make a profit.
 
cijay said:
I didn't get to Disneyland 'til I was 26. It was AMAZING. I went with my BFF. From the time we were 8 years old, we watched Disney on TV and just drooled, figuring we'd never make it. When we finally got there, we spent the first night, after the park remembering how badly we wanted to see it and finally we were there.
I was glad that I didn't go with family for a few reasons. One - my dad was a miserable thing and every family holiday was awful. Second, my BFF and I were the ones who HAD the memories. I didn't have Disney childhood memories with everyone else so all the 'look, look at that' moments were with the one who helped me remember our childhoods.

So if the new prices keep families with little children away (which I hope it doesn't but if it does) then it's just as magical when those kids grow up and save their money and go when they're 26.
Click to expand...

Replace 26 with 25 and you have my thoughts on the matter; never could go as a kid, can definitely afford to go now; I even live on the other side of the country so that even if I were to get a pass, the one that I'd be most likely to get the "Deluxe" didn't really go up in price that much

I'm one of those weird middle of the road type of people that absolutely love the idea of the Disney Parks and the parks themselves, but couldn't stand it more than maybe 3 times a year at most anyway; I'm not going to see much of a price increase at all, if at all

Maybe I should try to throw some sympathy to my fellow Disboarders with children and a family? I know I'm trying to...
 


Indiana Scott said:
No, I don't think that's the goal.
I think the main point of it is to make money.
It's not like in Walt's day, when he was happy to make a decent profit for him and a few others. Now they have to make a huge profit to satisfy literally tens of thousands of share holders.
What ever the corporation does, first and foremost it is to make the biggest possible profit. There may also be some that want to stick to Walts visions and priorities but they are in the minority.
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There is a difference in making a decent profit and fleecing your customers. Walt was a great businessman. He was a fair businessman that knew how to make a profit, take care of his employees and satisfy the customers, resulting in repeat business and free advertising (park goers' word of mouth telling what a great time, decent price, etc to family, friends, coworkers). The family, friends, coworkers are a higher chance of becoming new customers because of glowing reviews from the repeat park goer's positive review. It is great to have new customers, but the repeat customers are the true bread and butter for any business. Treat your repeat customers less than favorable too long, you will gradually lose enough of them to financially strain your cash flow. Eventually, the new stream of customers turn into just a trickle. Paying more for less isn't sitting well with many people, and they shouldn't be happy about that either. It's like dropping the amount of peanut butter in the jar from 18 oz to 15.5 oz, trying to keep the jar the same size by making the bottom indent quite a bit AND raising the price a quarter and saying we should be happy it didn't go up fifty cents. Some will buy the same peanut butter, and others will seek out a better value.
The shareholders ( like the current CEO) do want a huge profit. Keep in mind who the biggest shareholders are. I'll give you a hint, they are not the average, every day worker who saves up to take a Disneyland trip or two a year.
 
azdisneylover said:
The shareholders ( like the current CEO) do want a huge profit. Keep in mind who the biggest shareholders are. I'll give you a hint, they are not the average, every day worker who saves up to take a Disneyland trip or two a year.
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The major shareholders are actually institutional holders. Things like pension and 401K fund managers. https://finance.yahoo.com/q/mh?s=DIS+Major+Holders

Strangely missing from this list is the estate of Steve Jobs which owns ~130 million shares or approximately 7.7% of the company.
 
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GeneralTso said:
I think that ship has sailed, unfortunately.

And you are right, money is always the #1 goal. Profit. And they will still make a huge one. HUGE.

I'm sure we've all heard it in the parks, and have friends and family who literally save for a year or two to be able to afford to take a Disney vacation. Just knowing that this is going to take that away makes me sad.
Click to expand...

The price increase only affects APs so those family and friends savings for years to go to Disney aren't the ones affected (since they don't have APs) ...it's my understanding that this price increase is to actually HELP those exact people...so that locals don't make the parks so crowded all the time. Since we'll probably only get to go to DL once (or twice but that'll be a long time away), I actually saw this price increase as a good thing, since I don't want the parks to be insanely crowded during my families only visit to DL.
 
Bebella said:
The price increase only affects APs so those family and friends savings for years to go to Disney aren't the ones affected (since they don't have APs) ...it's my understanding that this price increase is to actually HELP those exact people...so that locals don't make the parks so crowded all the time. Since we'll probably only get to go to DL once (or twice but that'll be a long time away), I actually saw this price increase as a good thing, since I don't want the parks to be insanely crowded during my families only visit to DL.
Click to expand...


That's an optimistic way to look at it. However, many believe there are significant changes on the way for regular tickets as well.
 
I live close enough to drive to DLR in half a day, but I only go to the parks once a year, on average. I'm okay with that and unless it's a MAJOR increase, I'm not too surprised when any form of park ticket increases and I will still pay for it. If this is about crowd control, I'm okay with that. I expect crowds, but when you can barely move in the most common walkways at the park, that's not a good experience for anybody. Our last trip got a bit like that before dinnertime and it has sort of dissuaded me from visiting at that time of year again anytime soon. Disney's likely looking at profit (the Star Wars expansion won't be cheap) AND guest experience with price hikes. They are a company and, I'm sorry to say, it's not anyone's right to visit a theme park, so they can do as they see fit regarding pricing.
 
bumbershoot said:
Star Wars' demographic is from those who were adults seeing SW in the theaters, to their kids, then those kids (me) are grown and in their 40s, and they have kids and some early-starters have grandkids.

I live in a building with some very retired people, up to 97 years old, and almost all of them are SW fans. The 97 year old took his GRANDkids to see it in the theaters originally.

While that neighbor won't be hitting DL anytime soon, his kids are still spry enough to do so. There is no ONE demographic for SW. It encompasses any age, truly. It has lasted a long time, and was never appealing to just one generation.
Click to expand...

Prehaps that is the case. However as much as I like star wars I sure as hell dont like where it is being located. I will really miss big thunder ranch.
 
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